There are different events that take place in a village which can be used for promotional purposes. In the rural marketing class I spoke about the Durga Puja experience. However, the important thing is there are many other events that go unnoticed. I am going to write about a couple of such events.
The local football tournaments:
In many villages you would find some sport being held. In my village there is this annual football tournament. It is a big event because it brings in teams from a large number of neighbouring villages and with the team it brings in supporters from the respective villagers. As of now, no one has taken care of tapping this huge event. It should be noted that there might be similar tournaments like cricket or local sports.
The Cockfights:
Another good example can be the cockfights which is very popular in the villages. This even takes place on a weekly basis and starts somewhere around the month of "Sawan" according to the hindu calender and continues for months together. There is huge madness as people train their poultry cocks for months awaiting the main even.
In my next article, I will be writing about my experiences in a haat bazaar. (Hope that will be an add-on before the haat visit)
Interesting rural marketing opportunities. In rural Tamilnadu people have something called family or 'kula' deities. They have annual festivals which pulls all the people belonging to that family/community to the temple from all places. That can be a good marketing opportunity. Well diversified demographics because everyone from kids to grandparents visit the village for this festival. Also marketing in such emotional circumstances can lead to association and hence better brand recall.
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